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CUSTOMER RELATIONSHIP PROGRAMS and PROMOTIONS, as follows:
ACQUISITION PROGRAMS. These programs are intended to help clients gain new customers using activities that are catered to its target market profile. Some examples of these activities are the use of targeted events to sign up possible users, sampling events with registration efforts, educational talks, promotions, raffles and many more. The activities serve as venues to get sign up to a club, benefits or incentives to current or prospective consumers of your brand.
Results: Increases targeted customer base. Set-up of a clean and targeted database that will allow more strategic database marketing.
RETENTION PROGRAMS. These programs are particularly and specially-designed to induce continuous patronage by your customers or end consumers. The programs does not only retain transaction spend but also increase spend thus providing a higher profitability rate of each customer or consumer. Examples of the programs that we can offer are LOYALTY AND PARTNERSHIP MARKETING PROGRAMS.
LOYALTY PROGRAMS. The basic objective of a loyalty program is to track, analyze and change the behavior of a customer or consumer. The design of the program is therefore very critical in making the program successful and providing incremental sales for the company. In a highly competitive market, loyalty programs have become a “given” benefit for customers or consumers. That is the reason why it is very important to have a highly attractive and relevant Loyalty Program. For the rewards, it is also critical to provide a convenient and customer-friendly experience when availing of the incentives or rewards.
To achieve success, Avanza analyzes the member or target market profile, historical spends of each customer, industry trends, and projects what would be the possible increase in spend of each customer when the program runs. Determining the right incentive is highly dependent on the needs , wants and lifestyle of each customer segment making the incentive more relevant to the customer. As profitability is also the ultimate goal of the Program, the budgets for the rewards and other program tools are carefully calculated from the margin and incremental sales achieving a positive ROI within a desired timeline. Avanza can provide a projected ROI for each program allowing a company to have a good assessment of the feasibility of their desired Loyalty Program.
One of the unique advantages that Avanza is able to provide is the use of CRM in its Loyalty Programs. Understanding the data, profile, and spending trends, allows Avanza to design a more effective response from its member base. An automated communications system allows the program to send e-mail, sms, direct-mail to a targeted base by segments, life stage, lifestyle, time of purchase, so that each message is relevant at that point of contact or purchase. A careful designed communications and tracking system program can maximize a company’s marketing communications budget by providing information and product offer reminders when the consumer needs it and when the consumer will buy it.
See some of our successful loyalty programs.
Results: Increases purchases, spend, recency and frequency in a lifetime. Ability to link purchase behavior by touch points and database segments.
PARTNERSHIP MARKETING. The objective of partnership marketing is to be able to provide more values to customers or consumer from the Partners. Partners may be merchants or establishments that can provide perks or discounts when the customers buy from its outlets. Other partners may be non-competitive companies that can provide discounts or freebies on purchases of its products by the customers. This type of partnership also allows each of the partners to tap the customer base of all partners and save on marketing and acquisition cost. Avanza currently has more than 100 merchant partners which companies can tap to provide more values to customers.
Results: Builds loyalty through added values from Partners. Expands the customer database of both the Client and the Partners through cross-selling and engagement activities.
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ADVOCACY PROGRAMS. These programs commonly called as Referral Programs are structured to bring new customers through the goodwill of your current users. The best form of advertising has always been word-of-mouth because we trust what our friends or family recommend. The ultimate objective of any relationship or loyalty program is to make our customers our advocates. That is why our customers are our best sales people and therefore are in the best position to refer new customers. While a customer would be happy to refer, one of the most effective way to further induce referrals is by rewarding both the referrer and the referred. In this way, a customer would be more comfortable in referring a friend if he/she knows that her/his friend would also benefit from its rewards. Even better, provide a reward that something both of them can enjoy together. Avanza has had good experience on referral programs that have successfully increased the customer base of its clients.
Results: Expands a customer community base through the network of your own customers.
PROMOTIONS. To provide immediate results for a short duration, Avanza can provide promotions that can create spike in sales and customer base. Some of the tools that can be availed of are electronic raffles, perks, or sms promotions to name a few.
Results: Increases sales and customer base at a specific period of time.
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