Relationship and Rewards Marketing
WAYS TO ENGAGE. MEANS TO MAXIMIZE.

EMPLOYEES

Client: Multinational Beverage Company

Situation:

Client wanted to align the salesmen's behavior and activities to achieve the company's sales targets among their tertiary accounts (sari-sari store).

Solution:

Key Performance Indicator (KPI) targets were created. The participants/salesmen were rewarded based on achievement of these KPIs.

Results:
 
  • Positive measurable impact on all KPIs.
  • Database of tertiary accounts were created.


Client: Banking

Situation:
  • Government bank wanted to protect its current customer base in a highly competitive environment.
  • Generate new business in deposit products.
  • Increase average daily balance (ADB) among its existing depositors

Solution:

A referral Rewards program for employees was implemented.

Results:
 
  • Increased ADB by 200% over initial deposits.


Client: Telecommunications Company

Situation:

The company had 12,000 employees dispersed amongst branch offices all over the country. It was a challenge for the HRD, and a very simple process of awarding corporate pins and rings had been implemented. Despite the simple process, there were awardees who were missed; or resigned employees who were still in the list. This contributed to employee dissatisfaction.

Solution:

An automated and merchandise/lifestyle/travel range of reward system provided clean employee tracking and allowed the employee to choose his own reward based on the service levels.

Results:
 
  • Consistently received a rating of "Very Satisfactory" or 4 out of 5 from the participants/employees.

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