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Electronic Direct Mail (EDM)

We developed a highly-effective EDM campaign for the UN GLOBAL COMPACT NETWORK a few years back.

Piggy-backed by AVANZA’s well-researched content creation based on GLOBAL COMPACT’s underlying mantra on corporate sustainability starting with a company’s value system and a principles-based approach to doing business.

We email blasted data-driven content highlighting the TEN Principles of the UN Global Compact, which are derived from: the Universal Declaration of Human Rights, the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work, the Rio Declaration on Environment and Development, and the United Nations Convention Against Corruption.

Our main goal was to entice customers to take the first step in turning interest into intent to support the various programs and projects of the organization in line with Sustainable Development Goals that all developing countries are aiming for.

Most content that we developed are based on the different events and holidays during the calendar year, cleverly matching it with programs and mantras of the UN Global Impact Network, with content such as No Hunger for 2019 or No Hunger this Christmas Season.

Of course, we made sure that the design for each EDM was visually appealing and sparked interest. Proper information propagation was observed.